More than half of survey respondents in Sweden (53 per cent) have a very or rather positive view of the Nobel Center. In the city of Stockholm, nearly half (49 per cent) of respondents have a positive view of the planned Center. Only 21 per cent of respondents in the city of Stockholm have a very or rather negative view.

”We are not especially surprised about the positive results. We know that there is heavy interest in the Nobel Prize and we have continuously perceived solid support for the project. Today we feel it is more urgent than ever to create an open, public venue with a focus on science, reason and humanism,” says Anna Sjöström Douagi, Programme Director of the Nobel Center.

Around 50 per cent of respondents in Sweden say they would like to visit the Nobel Center when it opens. In the city of Stockholm, a full 59 per cent say they want to visit the future Nobel Center. Only 15 per cent of Stockholm residents say they do not want to visit the Center, and just over one fourth are undecided.

”During 2017 we have invited the public to activities of the kind that might take place at the future Nobel Center. There has been great interest in attending various forms of discussions and seminars. Now we are planning a number of similar arrangements that will take place around the time when this year’s Nobel Laureates are announced in October,” Dr Douagi adds.

The Nobel Center is expected to welcome around 600,000 visitors per year. They will be a mix of tourists from all over the world and Stockholm residents who want to make repeat visits to participate in programme activities, view exhibitions or enjoy a meal.

The survey also shows that there is extensive awareness of the project. In the city of Stockholm, more than 60 per cent of respondents had heard of the project. Elsewhere in Sweden awareness was lower, with only one in four having heard of the Nobel Center.

The survey was conducted between March 27 and April 9, with digital interviews of a randomly recruited web panel of members of the general public aged 18 or older. A total of 1,309 people participated in the survey.

For practical questions about how the survey was conducted, please contact:
David Ahlin, Ipsos, +46 70 766 80 92

For further information, please contact:
Rebecka Oxelström, Head of Communications Nobel Center, +46 734 12 66 75

About the Nobel Center:
The Nobel Center on the Blasieholmen peninsula of central Stockholm will build its public activities around exhibitions, school programmes, meetings and lectures about the Nobel Prize’s unique combination of subject areas – natural sciences, literature and peace. Based on the inspiring stories of the Nobel Laureates, the Nobel Center will be able to examine history as well as our own era and the major issues that are crucial to our world and our future. The building was designed by David Chipperfield and Christoph Felger, who were selected in April 2014 by a unanimous jury as the winners of the Nobel Center’s international architectural competition.